In this episode of Industry Relations, Rob and Greg react to Zillow’s announcement that listings violating the Clear Cooperation Policy (CCP) will no longer be allowed on its platform. They discuss how this move could impact private exclusives, delayed marketing strategies, and the role of major brokerages like Compass and eXp. They also explore how this policy could affect MLS governance and whether Zillow’s position signals a shift in industry power.
Key Takeaways
Zillow’s CCP Policy Enforcement – Listings that violate CCP by being publicly marketed before entering the MLS will be banned from Zillow.
Impact on Compass’s Strategy – The change could limit Compass’s three-phase marketing model and influence future iterations.
eXp’s Public Support – Zillow’s announcement included backing from eXp, raising questions about why other brokerages didn’t join.
MLS Power and Governance – Discussion on how Zillow’s move challenges the authority of MLSs that have their own coming soon policies.
Consumer Impact and Transparency – Debate over how the policy affects sellers, buyers, and the perceived openness of the listing marketplace.
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