Rob and Greg have often said that Redfin is the most important tech-centric brokerage that no one is talking about. Well, that is about to change with the company’s unveiling of Redfin Direct, a service allowing consumers to buy properties without representation. What’s behind Glenn Kelman’s move to give customers another ‘layer of choice’? And how might the real estate industry respond?
Today, Rob and Greg are discussing the big players who spoke at the T3 Summit, from Rich Barton to Gary Keller to John Peyton. They describe the pervasive nature of brokerages talking strategically about competing with iBuyers and tech as well as the buzz around Art Carter’s call for a new type of organizational structure around the MLS.
Greg speaks to the way ‘GFK’ won the room at T3 with his humor and authenticity, and Rob asks about the impetus behind Redfin Direct and how the industry might respond. Listen in for insight around how the program puts Redfin on the radar in a way it hasn’t been before and learn how Redfin Direct might work in conjunction with Redfin Now and the brokerage’s title and mortgage programs.
Greg’s insight on the big players who spoke at the T3 Summit
Art Carter’s call for a new type of MLS organizational structure
The pervasive nature of brokerages addressing iBuyers + tech
How Glenn Kelman ‘won the room’ with his authenticity at T3
The stark contrast between Redfin and Compass’ mission
Greg’s take on Redfin Direct + the potential industry response
The impetus behind Redfin Direct and how it was announced
How Redfin Direct supports its title + mortgage programs
How Redfin Direct puts the company on the industry’s radar
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