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Industry Relations

This is Industry Relations, a podcast that is at the intersection of real estate and technology from an insider’s perspective. Hosted weekly by Rob Hahn (The Notorious ROB) and Greg Robertson.
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Now displaying: October, 2019
Oct 9, 2019

 

It’s our CMLS Conference Pre-Show Podcast!  In an effort to curb the rampant growth of Coming Soon listings, NAR’s Multiple Listing Issues and Policies Committee has issued a proposal to clarify the Clear Cooperation Policy. But will the guidelines actually put an end to pocket listings? Are the rules a good compromise? Or should the MLS die on the hill of all-or-nothing, requiring members to list there first?

 

On this episode of Industry Relations, Rob and Greg discuss NAR’s draft MLS Policy Statement 8.0, exploring whether the guidelines go far enough in preventing exclusive listings. Rob explains why the 24-hour submission window and the concession around office exclusives are a problem, arguing that the MLS must take a stand NOW to establish itself as the primary marketplace for property listings.

 

Greg challenges Rob’s view that the MLS is not already the primary marketplace, applauding the 24-hour window as a reasonable and clever compromise and arguing that pocket listings are a breach of fiduciary duty. Listen in to understand Rob’s proposal to extend the all-in IDX rules to MLS membership as a whole and consider how Policy Statement 8.0 will (or will not) impact the pocket listing strategies employed by large national brokerages.

 

What’s Discussed: 

 

Rob’s take that NAR MLS Policy 8.0 doesn’t go far enough

  • 24-hour submission window
  • Office exclusives not prohibited

Whether the MLS is the marketplace or a data repository

The potential confusion around one-to-one communication

What does and does not qualify as marketing under 8.0

Greg’s view of the 24-hour window as a clever compromise

How Rob defines a primary marketplace as first-in-time

Greg’s challenge that 70% of deals qualifies as ‘primary’

Why Greg sees pocket listings as a code of ethics issue

Extending IDX all-in rules to MLS membership as a whole

How exclusive listings benefit large national brokerages

 

Connect with Rob and Greg:

 

Rob’s Website

Greg’s Website

 

Resources:

 

CMLS Annual Conference

NAR MLS Policy 8.0

MLS Technology and Emerging Issues Advisory Board

Rob’s Post on MLS Policy Statement 8.0

Sam Debord’s Response to Rob’s Post

Rob’s Follow Up Post on MLS Policy Statement 8.0

NAR 2019 Home Buyers and Sellers Generational Trends Report

2019 Zillow Group Consumer Housing Trends Report

 

Our Sponsors:

 

Cloud MLX

The Red Dot

 

Oct 2, 2019

Tremors, in and of themselves, cause minimal damage. But sometimes those tremors are the precursor to something a whole lot bigger. Organized real estate is ripe with these little shakeups, and whether you’re a brokerage, franchiser, vendor, portal or agent, the Tinder-ization of everything WILL impact your business. It’s already changing the way we generate leads and may very well eliminate outbound marketing as a viable option.

 

On this episode of Industry Relations, Rob and Greg discuss a few of the current tremors making waves in organized real estate, starting with the new FCC rule allowing mobile carriers to block unknown callers. They explain how the iOS 13 update might impact lead generation and why inbound and content marketing will become crucial in light of these changes.

 

Rob goes on to explore how the death of outbound marketing could make agent teams that much more important and challenges the idea that agents working with teams qualify as independent contractors under California Assembly Bill 5. Listen in for Greg’s insight around how high agent turnover impacts the way SaaS vendors do business and learn why nimbleness and brand recognition are key to survival in the real estate space.

 

What’s Discussed: 

 

The new FCC rule allowing mobile carriers to block unknown callers

How the iOS 13 update will impact lead generation in real estate

Greg’s insight around the value of inbound + content marketing

How the death of outbound marketing will make agent teams even more important

The distinction between independent contracts and employees in California AB-5

Rob’s argument that team leads qualify as employers under AB-5

How 30% agent churn impacts the way real estate vendors do business

Why SaaS companies in real estate must focus on customer experience

The idea that every day is Day One in establishing brand recognition

Why being nimble is the key to survival in the real estate industry

 

Connect with Rob and Greg:

 

Rob’s Website

Greg’s Website

 

Resources:

 

CMLS Annual Conference

GVLAR MLS Tech Forum

Reimagine! 2019 Los Angeles

REALTORS with Guns Facebook Group

Rob’s Interview with Chris Drayer

Greg’s Post on Telesales

FCC Rule on Blocking Unknown Callers

California Assembly Bill 5

Chris Drayer’s Post on the Death of Lead Gen

CallAction’s Post on iOS 13

 

Our Sponsors:

 

Cloud MLX

The Red Dot

 

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