Info

Industry Relations

This is Industry Relations, a podcast that is at the intersection of real estate and technology from an insider’s perspective. Hosted weekly by Rob Hahn (The Notorious ROB) and Greg Robertson.
RSS Feed Subscribe in Apple Podcasts
Industry Relations
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
August
July
February
January


2020
December
November
October
September
July
June
May
April
March
February


2019
December
October
July
June
May
March
February


2018
December
November
August
June
April
March


2017
December
September
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Mar 2, 2017

Rob and Greg are back with yet another spirited debate. This time they explore whether fiduciary duty extends to listing on Zillow. With Zillow’s current dominance, Rob argues that to provide maximum exposure for your seller client, listing on the platform is a must.

Rob and Greg get into the perception of Zillow as a threat as well as the issue of buyer agency. Listen and decide whether the responsibility to act in the client’s best interest means that a realtor is obligated to list on Zillow.

What’s Discussed: 

 

The current dominance of Zillow

  • Quarterly record Revenue of $227.6 million increased 34% year-over-year
  • Full year 2016 record Revenue of $846.6 million, up 31% year-over-year

Rob’s argument that fiduciary duty requires listing on Zillow

  • Must provide seller client with maximum exposure
  • Only exception is when the client has other interests that take precedence (i.e.: privacy concerns)
  • Brief your client and have them sign off if you do choose not to use the platform

The potential for lawsuits if agents don’t use Zillow

How the internet has changed the value proposition of the MLS from an advertising standpoint

Why the perception of Zillow as a threat is flawed

  • Zillow is a vendor that relies on agents for its existence
  • Their continued success depends on the model staying the same

The core complaints against Zillow

  • Buyer agency
  • Zestimates
  • Access to information lessens realtor’s value

Resources:

 

Inman Report on Zillow

Rob’s Zillow Blog Post

 

Connect with Rob and Greg:

 

Rob’s Website

Greg’s Website

 

 

0 Comments
Adding comments is not available at this time.