In this episode of Industry Relations, Rob and Greg examine how changes to MLS rules, especially around delayed marketing and the Clear Cooperation Policy (CCP), are impacting portals, broker strategies, vendors, and the broader real estate ecosystem. They also explore the implications of the Rocket-Redfin merger, challenges for MLS public-facing websites, and what the new data policy landscape means for technology providers.
Key Takeaways
• Portal Impact of CCP Changes – Rob and Greg analyze how platforms like Zillow, Redfin, Realtor.com, and Homes.com are adapting to rule changes.
• Delayed Marketing and Public Portals – Discussion of how CCP affects MLS public-facing websites, particularly HAR and UtahRealEstate.com.
• Vendor Challenges with VOW Feeds – Vendors may need to shift from IDX to VOW feeds, which are more costly and complex to implement.
• Rocket-Redfin Merger – Examination of how Rocket’s acquisition of Redfin could reshape brokerage models and mortgage integration.
• Enforcement Variability – Insights into how different MLSs may interpret and enforce delayed marketing and cooperation rules.
• Broker Website Tech – Consideration of how IDX and VOW data will influence broker sites and lead generation strategies moving forward.
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In this episode of Industry Relations, Rob and Greg react to Zillow’s announcement that listings violating the Clear Cooperation Policy (CCP) will no longer be allowed on its platform. They discuss how this move could impact private exclusives, delayed marketing strategies, and the role of major brokerages like Compass and eXp. They also explore how this policy could affect MLS governance and whether Zillow’s position signals a shift in industry power.
Key Takeaways
Zillow’s CCP Policy Enforcement – Listings that violate CCP by being publicly marketed before entering the MLS will be banned from Zillow.
Impact on Compass’s Strategy – The change could limit Compass’s three-phase marketing model and influence future iterations.
eXp’s Public Support – Zillow’s announcement included backing from eXp, raising questions about why other brokerages didn’t join.
MLS Power and Governance – Discussion on how Zillow’s move challenges the authority of MLSs that have their own coming soon policies.
Consumer Impact and Transparency – Debate over how the policy affects sellers, buyers, and the perceived openness of the listing marketplace.
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In this episode of Industry Relations, Rob and Greg analyze the latest developments in the Clear Cooperation Policy (CCP) and its impact on brokerages, MLSs, and the industry at large. They also discuss how exclusive inventory strategies are reshaping competition, the DOJ’s scrutiny of MLS policies, and what these shifts could mean for agents and consumers moving forward.
Key Takeaways
• Clear Cooperation Policy (CCP) Developments – Updates on how MLSs and brokerages are adjusting to changes in CCP and what’s next.
• Exclusive Inventory Strategies – How brokerages are leveraging private listings to gain a competitive edge.
• DOJ’s Focus on MLS Rules – The Department of Justice’s position on CCP and how it could impact industry regulations.
• Brokerage Competition and Market Power – The role of large firms in shaping listing practices and potential consequences for smaller brokers.
• Future of the Real Estate Marketplace – What shifts in policy and competition could mean for agents, buyers, and sellers.
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The Business Case for Exclusive Inventory
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In this episode of Industry Relations, Rob and Greg break down the big news about the Clear Cooperation Policy (CCP) and what its potential changes could mean for the future of real estate. They discuss the DOJ’s ongoing investigation into NAR, the evolving landscape of MLS policies, and how major brokerages are responding. With key shifts on the horizon, they explore what these developments mean for agents, brokers, and the industry at large.
Key Takeaways
• Clear Cooperation Policy (CCP) Under Fire – What the latest updates mean for listing practices and market transparency.
• DOJ vs. NAR – Ongoing legal scrutiny and potential implications for how real estate operates.
• MLS Policy Changes – How the rules around listing distribution may evolve and what it means for competition.
• Brokerage Adaptation – How leading firms are adjusting to the shifting regulatory and policy landscape.
• Industry Power Shifts – The role of leadership changes and legal actions in reshaping the real estate ecosystem.
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