Long-distance relationships are never easy. And if you’re part of the traveling circus that is the real estate conference circuit, you may be struggling to keep your professional relationships going in a virtual environment. Would being an orc help?
On this episode of Industry Relations, Rob and Greg are discussing the current pause in the real estate conference and trade show circuit and mourning the loss of chance meetings that don’t happen in a virtual environment. They explore why massively multiplayer online games (MMOs) like World of Warcraft work to create community and how real estate might replicate that always-on culture until the conference circuit comes back.
Rob and Greg go on to cover the challenge of sustaining long-distance relationships in an online world, explaining why we just can’t duplicate face-to-face interaction at virtual events. Listen in for insight on how going virtual is impacting MLSs, associations, and vendors and learn about the possibility for a 2020 MLS Proptech Symposium (which Rob wants to rename to the “2020 MLS Herd Symposium”) that would help sponsors make decisions about the feasibility of their own fiscal events.
The current halt to the real estate conference/trade show circuit
What Greg covers in his forthcoming book, The Art of the CMA
The chance meetings that don’t happen in a virtual environment
Why we can’t duplicate face-to-face interaction through virtual events
The challenge of sustaining long-distance business/personal relationships
Why MMO games work to create community + how real estate might replicate that always-on culture
When the real estate conference circuit will come back
The impact of going virtual for MLS and association communities
--Increased engagement and attendance
--Eliminates serendipity of networking
How new vendors might build trust in the absence of in-person interaction
What we can do to gauge circuit response to physical events
Connect with Rob and Greg:
2020 NAR Realtors Conference and Expo
Cover Art Choices for Greg’s Book
Greg’s Draft Agenda for the 2020 MLS Proptech Symposium (with Rob's edits)