Info

Industry Relations with Rob Hahn and Greg Robertson

Rob Hahn a.k.a. The Notorious R.O.B. and Greg Robertson discuss organized real estate in a disorganized manner.
RSS Feed
Industry Relations with Rob Hahn and Greg Robertson
2020
July
June
May
April
March
February


2019
December
October
July
June
May
March
February


2018
December
November
August
June
April
March


2017
December
September
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: March, 2019
Mar 14, 2019

 

To this point, we assumed that the iBuyer model would target homeowners willing to pay for convenience and that the average consumer would continue to employ a real estate agent—and earn more money for their patience. But Zillow’s Q4 numbers reflect that homeowners can actually make MORE selling to the platform than they would with a realtor. So, how does this information impact the potential market share of iBuyers moving forward? And how will it affect the way agents do business?

Today, Rob and Greg are discussing the change in leadership at Zillow, debating the company’s performance under Spencer Rascoff and Richard Barton’s motivation to return as CEO. They explore the possibility of a merger between Opendoor and Zillow, uniting the former’s mastery of workflow with the latter’s proficiency at lead flow.

Rob and Greg also speak to Redfin’s potential to adopt the iBuyer model and the way of thinking shared by Redfin and Opendoor. Listen in to understand the full implications of Zillow’s Q4 iBuyer unit economics learn how the iBuyer market may impact the industry in light of this new information. 

 

What’s Discussed: 

 

Barton’s motivation to return to Zillow as CEO

Zillow’s performance under Rascoff’s leadership

Opendoor’s complementary mastery of workflow

Zillow’s hiring of Arik Prawer to run iBuyer operations

The shared philosophy between Redfin and Opendoor

The implications of Zillow’s Q4 iBuyer unit economics  

How iBuyer unit economics may impact realtors

 

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

 

Resources:

Zillow’s 2018 Q4 Results

‘Homeowners Net More Selling to Zillow Than with a REALTOR’ in Notorious ROB

‘Spencer Rascoff Out as CEO of Zillow’ in Vendor Alley

Mike DelPrete’s Presentation at Inman Connect

 

Our Sponsors:

Cloud MLX

The Red Dot

Mar 10, 2019

Gary Keller made a series of very bold claims when he announced the launch of the new KW tech platform at January’s Family Reunion conference, even going so far as to say that ‘the race to build the first end-to-end real estate platform is over and everyone else is competing for second place.’

Today, Rob and Greg are discussing Keller’s comments, questioning the decision to set the bar so high and sharing Brian Boero’s take on Keller’s hubris as that of a master showman rallying the troops. Rob asks how we might measure the success of the KW tech platform and how much big-time investments in tech truly impact agent productivity.

Rob and Greg also explore the idea that introducing new tech serves to ‘stop the bleeding,’ keeping agents and agent teams from leaving for tech centric brokerages like eXp. Listen in for insight around the performance of traditional brokerages that put big money in tech and learn why Rob believes the industry should stop fighting the last war and shift its focus to capital.

 

What’s Discussed: 

The hype around the launch of the Keller Williams consumer app

Boero’s take that Keller’s hubris is necessary to ‘rally the troops’

How we might measure the success of the KW tech platform

The dismal numbers reported in Realogy’s recent earnings call

How much tech investments truly impact realtor productivity

Why Rob believes the industry needs to focus on capital vs. tech

KW’s potential to systematize agent marketing through software

 

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Email gregrobertson@gmail.com

 

Resources:

2019 Clareity MLS Executive Workshop

‘Gary, Put Down the Bong’ in Vendor Alley

‘Gary Keller Declares Victory in Real Estate Tech Platform Race’ in Inman

‘Keller Kabuki’ in 1000watt

‘Please Stop Fighting the Last War’ in Notorious ROB

 

Our Sponsors:

Cloud MLX

The Red Dot

1