Industry Relations with Rob Hahn and Greg Robertson

The Notorious R.O.B. and Greg Robertson discuss organized real estate in a disorganized manner.
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Industry Relations with Rob Hahn and Greg Robertson




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Mar 14, 2019


To this point, we assumed that the iBuyer model would target homeowners willing to pay for convenience and that the average consumer would continue to employ a real estate agent—and earn more money for their patience. But Zillow’s Q4 numbers reflect that homeowners can actually make MORE selling to the platform than they would with a realtor. So, how does this information impact the potential market share of iBuyers moving forward? And how will it affect the way agents do business?

Today, Rob and Greg are discussing the change in leadership at Zillow, debating the company’s performance under Spencer Rascoff and Richard Barton’s motivation to return as CEO. They explore the possibility of a merger between Opendoor and Zillow, uniting the former’s mastery of workflow with the latter’s proficiency at lead flow.

Rob and Greg also speak to Redfin’s potential to adopt the iBuyer model and the way of thinking shared by Redfin and Opendoor. Listen in to understand the full implications of Zillow’s Q4 iBuyer unit economics learn how the iBuyer market may impact the industry in light of this new information. 


What’s Discussed: 


Barton’s motivation to return to Zillow as CEO

Zillow’s performance under Rascoff’s leadership

Opendoor’s complementary mastery of workflow

Zillow’s hiring of Arik Prawer to run iBuyer operations

The shared philosophy between Redfin and Opendoor

The implications of Zillow’s Q4 iBuyer unit economics  

How iBuyer unit economics may impact realtors


Connect with Rob and Greg: 

Rob’s Website

Greg’s Website



Zillow’s 2018 Q4 Results

‘Homeowners Net More Selling to Zillow Than with a REALTOR’ in Notorious ROB

‘Spencer Rascoff Out as CEO of Zillow’ in Vendor Alley

Mike DelPrete’s Presentation at Inman Connect


Our Sponsors:

Cloud MLX

The Red Dot

Mar 10, 2019

Gary Keller made a series of very bold claims when he announced the launch of the new KW tech platform at January’s Family Reunion conference, even going so far as to say that ‘the race to build the first end-to-end real estate platform is over and everyone else is competing for second place.’

Today, Rob and Greg are discussing Keller’s comments, questioning the decision to set the bar so high and sharing Brian Boero’s take on Keller’s hubris as that of a master showman rallying the troops. Rob asks how we might measure the success of the KW tech platform and how much big-time investments in tech truly impact agent productivity.

Rob and Greg also explore the idea that introducing new tech serves to ‘stop the bleeding,’ keeping agents and agent teams from leaving for tech centric brokerages like eXp. Listen in for insight around the performance of traditional brokerages that put big money in tech and learn why Rob believes the industry should stop fighting the last war and shift its focus to capital.


What’s Discussed: 

The hype around the launch of the Keller Williams consumer app

Boero’s take that Keller’s hubris is necessary to ‘rally the troops’

How we might measure the success of the KW tech platform

The dismal numbers reported in Realogy’s recent earnings call

How much tech investments truly impact realtor productivity

Why Rob believes the industry needs to focus on capital vs. tech

KW’s potential to systematize agent marketing through software


Connect with Rob and Greg:

Rob’s Website

Greg’s Website




2019 Clareity MLS Executive Workshop

‘Gary, Put Down the Bong’ in Vendor Alley

‘Gary Keller Declares Victory in Real Estate Tech Platform Race’ in Inman

‘Keller Kabuki’ in 1000watt

‘Please Stop Fighting the Last War’ in Notorious ROB


Our Sponsors:

Cloud MLX

The Red Dot

Feb 10, 2019

At Inman Connect, the top movers and shakers in real estate come together to learn about the latest technology and explore what’s next for the industry. And in 2019, the hot topics include disruptors like Compass and eXp, the impact of data aggregators on the MLS, and the relevance of franchisers in light of tech centric startup brokerages. So, what are the most interesting conversations happening at the conference this year? And what SHOULD we be talking about?


Today, Rob and Greg are sharing the highlights of Inman & CEO Connect (live from the lobby of the Marriott Marquis), discussing how the conference focuses on the intersection of real estate and technology and what predictions Inman has gotten right over the years. They speak to Brad Inman’s interview with Rob Reffkin, Ben Kinney’s talk knocking brands like Compass and eXp, and the conversation among brokers, franchisers and tech company CEOs regarding the MLS. Rob asks why no one is talking about Redfin, and Greg predicts when the industry will recognize it as a significant force.


Then Rob and Greg snag Sam DeBord, Managing Broker and VP of Strategic Growth for Coldwell Banker Danforth in Seattle, to get his take on Kinney’s advice to brokers and the research around stock options and franchise loyalty. Listen in to understand why franchises need to make their value offerings more obvious and easy to use—and learn why Greg believes the mortgage space is ripe for disruption.


What’s Discussed: 

The highlights of the Inman Connect conference in NYC

How technology has (and has not) impacted real estate

Brad Inman’s interview with Rob Reffkin at CEO Connect

  • Leak of Pacific Union acquisition
  • Concerns re: data aggregators

Ben Kinney’s criticisms of brands like Compass and eXp

When the industry will recognize Redfin as a significant force

The talk among brokers and tech CEOs around the MLS

The tech community’s struggle re: cooperation and compensation

How Inman called the rise of the iBuyer model

Kinney’s advice to brokers on prepping agents for a market shift

Sam’s insight on the research around stock options and loyalty

Why franchises need to make value offerings easy to use

Why the mortgage space is ripe for disruption


Connect with Sam:

Sam at Seattle Home


Connect with Rob and Greg:

Rob’s Website

Greg’s Website



Inman Connect 2019

The Ben Kinney Team

Redfin Commercial

MIPIM PropTech

Greg’s Post on HouseCanary


When Software Eats the Real (Estate) World

Steve Murray Real Trends Research


Dec 31, 2018

We know that Compassis built around technology and that the real estate company has a shit ton of money—$4.4B, to be exact. But what else do we know about the tools and resources Compass offers its agents or the direction the company might take moving forward? Lucky for us, the firm’s most recent vision statementwas published online, and while it was incredibly inspiring, the presentation also raised a number of questions.


Rob and Greg welcome special guest Sunny Lake Hahn, partner at 7DS Associates, to offer a broker’s perspective as they discuss the Compass vision statement. Greg offers an overview of the presentation, covering the suite of products and services that Compass offers their agents and CEO Robert Reffkin’s inspiring personal story and message of empowerment. Sunny explains why she was impressed by the company’s COO offering for agents as well as their technology feedback loop.


Rob, Greg and Sunny debate whether Compass can provide a consistent user experience, describing how the company does offer continuity in terms of tools, resources and consumer-agent interaction. Greg shares his take on why wooing agents with a payout might be problematic, and Rob speaks to Compass’ potential play to generate revenue through preferred vendors. Listen in for Sunny’s perspective of Reffkin’s emphasis on female entrepreneurs and learn more about what differentiates Compass—and what makes it just like all the other brokerages.


What’s Discussed: 


Compass’ strategic decision to publish their vision statement

The suite of products and services Compass offers their agents

CEO Robert Reffkin’s inspiring personal story and message

Sunny’s insight on the value of Compass’ tech feedback loop

Compass’ contract provision around using the tools provided

Why Compass cannot guarantee a consistent user experience

How Compass can provide continuity in terms of resources

Greg’s take on why wooing agents with a payout is problematic

The potential for Compass to leverage the ‘referral economy’

Sunny’s view of Reffkin’s message on female entrepreneurs

Sunny’s idea for brokers to execute on the COO offering locally





The Compass Vision

Women Up

Glenn Kellman’s Gender Pay Study

The Red Dot


Connect with Rob and Greg:


Rob’s Website

Greg’s Website

Dec 22, 2018


Look into your crystal ball and ask about the future of real estate. A venture capitalist’s vision of the industry eliminates agents entirely in favor of the data a tech company can provide. A number of brokers are hoping to go back to the future and once again serve as the gatekeepers for real estate listings. Meanwhile UpstreamRE can’t seem to get a clear picture of its future at all. Will software ‘eat the real (estate) world’ as the recent a16z video suggests? Will brokerages find a way to regain control of their listings? Will UpstreamRE ever nail down an objective?

Rob and Greg start their review of recent real estate news with a discussion of the humbling Andreessen Horowitz video exposing the obvious flaws in organized real estate. They cover Alex Rampell’s argument against the narrative of agent as ‘trusted advisor’ and his thesis that metrics will eventually replace agents. Rob describes how technology might impact the future number of real estate agents and how much consumers will be willing to pay for guidance from a professional.


Greg shares his frustration with the ‘obvious BS’ surrounding UpstreamRE’s breakup with NAR, offering his take on why the alliance didn’t work and the new narrative around the company’s purpose. Rob and Greg both deliver their predictions regarding who UpstreamRE’s new vendor might be and how MLS providers may view the project’s latest pivot. Listen in for insight into the futility of broker efforts to regain control of listings and learn why UpstreamRE’s new vendor may want to ask for their money up front!


What’s Discussed: 


The Andreessen Horowitz video on organized real estate

Alex Rampell’s argument against the ‘trusted advisor’

The prediction that metrics and data will replace agents

Mike Delprete’s insight on loss aversion in transactions

Money and partnerships vs. execution in tech startups

The impact of tech on the number of real estate agents

Why UpstreamRE’s partnership with NAR didn’t work

The new narrative around UpstreamRE’s objectives

Rob & Greg’s predictions re: UpstreamRE’s new vendor

How MLS providers may view UpstreamRE’s latest pivot

The futility of broker efforts to regain control of listings



Andreessen Horowitz

a16z Podcast

When Software Eats the Real (Estate) World

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answersby Ben Horowitz

Who Is Michael Ovitz?by Michael Ovitz

Creative Artists Agency

PropTech CEO Summit


Mike Delprete on Loss Aversion

Rob’s Upstream Post

Greg’s Upstream Post

New York Times Financial Crisis 2019 Article

The Red Dot

W+R Studios


Connect with Rob and Greg:


Rob’s Website

Greg’s Website



Nov 30, 2018

We can all agree that the real estate industry is evolving quickly. Is there any way to predict who the winners in the space will be over the next few years? Brad Safalow has done nine years of research surveying hundreds of real estate agents on the housing market in general, online lead generation, marketing and technology. Curious what all that data might tell us about the future of industry players like Zillow, Redfin and Realogy? What about the potential market share of the growing iBuyer model? Or how independent brokerages might respond to the competition?


Brad is the founder of Please Act Accordingly Research, an independent research firm providing investment ideas to professional money managers and high-net-worth individuals. He began his career in the leveraged finance group at JPMorgan before joining RiverEdge Capital, a global equity hedge fund, where he specialized in small/mid cap stocks and short idea generation. Brad has been serving clients through PAA since 2009, generating 6+ action-oriented investment ideas annually, with high absolute return potential.


Today, Brad joins Rob and Greg to share a high-level overview of his report on the real estate industry. Brad shares his take on the challenges Zillow is facing with the backlash against Premier Agent 4 and its foray into the iBuyer market. Rob highlights the concentration of power in real estate and its influence on Zillow’s continued success, and Greg asks about the pros and cons of the iBuyer model and its potential share of the marketplace moving forward. Brad also shares his experience working with Redfin versus a traditional brokerage, and they offer insight around how Redfin’s national ad campaign might prove to be a seminal moment in the industry. Listen in to understand how independent brokerages like Keller Williams and Realogy are responding to the iBuyer threat and a potential shift in commission structure—and get Brad, Rob and Greg’s predictions around the winners and losers in the space over the next three years.


What’s Discussed: 


The PAA annual survey of real estate agents

A high-level overview of Brad’s report

The reasons why Zillow’s stock is taking a hit

How Zillow’s growth depends on agent teams

Why Zillow launched Premier Agent 4

How Zillow responded to backlash against PA4

The concentration of power in the industry

Why Zillow is pursuing the iBuyer model

The iBuyer’s potential share of the market

How Zillow may profit as a mortgage business

Efforts to improve the consumer experience

Redfin vs. the traditional brokerage experience

The impact of Redfin’s national ad campaign

The effects a shift in commission structure

 The fear/panic among independent brokerages

Gary Keller’s understanding of the iBuyer threat

Realogy’s doubling down on traditional strategy




The Red Dot

Cloud Agent Suite

W+R Studios


Connect with Brad:


PAA Research

PAA on Twitter


Connect with Rob and Greg:


Rob’s Website

Greg’s Website



Aug 15, 2018

Perhaps the most compelling piece of theatre in recent real estate history, Gary Keller’s interview at the Inman Connect Conference laid out his argument around the future of the industry. Keller’s approach is to own his own data and develop a software platform unique to Keller Williams, and a number of other franchises are buying up technology companies in order to build their own exclusive data platforms. But is this obsession with technology and controlling the data distracting brokerages and franchisors from what really matters?


Rob and Greg are on the line to discuss real estate technology and data ownership. Greg explains W+R’s focus on creating a kickass experience for agents and consumers alike and describes the company’s approach to aggregating data rather than trying to build a proprietary platform.


Rob and Greg cover the growing competition in real estate software and address who is responsible for providing agents with a technology suite. They debate the merits of designing an exclusive platform versus integrating franchise data with a particular software package to create a custom data solution. Listen in for insight around the US vs. THEM mindset around building technology and learn why Rob and Greg are calling for a renewed focus on agents—and giving them the tools to shine!


What’s Discussed: 

The overarching theme of the 2018 Inman Connect conference

Gary Keller’s aim to create his own ‘platform for innovation’

How W+R seeks to democratize the iBuyer experience

The role of AI and machine learning in a technology platform

W+R’s approach to making data useful for the end user

Greg’s take on the notion of data ownership

How Zillow has evolved to generate its own data 

W+R’s focus on improving an agent’s listing presentation

Cloud Investor Connect’s value prop for investors

- High intent, high volume

Who is responsible for providing agents with a tech platform

The consistent improvement of real estate software

The opportunity to integrate software with franchise data

The MLSs role as a tech platform vs. data provider

The definition of a technology platform as an end-to-end solution

Rob’s insight around focusing on the agent rather than technology



Cloud Agent Suite

The Red Dot



Inman Connect—San Francisco 2018

Rob’s Gary Keller Blog Post

Gary Keller at Inman Connect

Cloud Investor Connect


RE/MAX Q2 Earnings Call

Tom Ferry Show





Brad Inman’s Tech Platform Opinion Piece

The Red Dot

Cloud Agent Suite

W+R Studios


Connect with Rob and Greg:

Rob’s Website 

Greg’s Website 

Aug 11, 2018

Today’s consumer is used to pushing a button and having magic happen. (Thank you for the insight Jeremy Waxman.) And more often than not, we are willing to pay an extra fee for things like convenience and certainty. For this reason alone, the iBuyer phenomenon is here to stay, and the real estate industry would do well to consider how traditional agents might participate in the changing market.


Rob and Greg are back to offer a different perspective on the iBuyer movement, discussing how the industry is misunderstanding the phenomenon. Greg explains how organized real estate might address the consumer experience by partnering with a large financial institution to ‘be the bank’ and Rob shares his take on FSBOs and iBuyers as opposite ends of a spectrum—with the traditional REALTOR experience in the middle. 


Rob and Greg address fiduciary duty, describing the conflict of interest that occurs when agents have the capacity to make on offer on a prospect’s home. They cover the difference between iBuyers and traditional house flippers, describing the considerable capital behind companies like Offerpad and Opendoor and the significance of Zillow’s recent acquisition of a mortgage lender. Listen in for insight around iBuyers moving into high-dollar markets and learn how agents fit into a future world where iBuyers are the default.


What’s Discussed: 


How the industry is misunderstanding the iBuyer phenomenon

  • Intention to change process of buying/selling home
  • Company to figure out user experience wins

How MLS and association execs might consider the agent experience

Greg’s proposal around NAR partnering with a financial institution

Rob’s prediction that the iBuyer movement is here to stay

The conflict of interest agents face in offering to buy a client’s home

Rob’s take on FSBOs and iBuyers as opposite ends of a spectrum

  • Working with REALTOR = middle ground

The potential ‘buyification’ of the brokerage business

Why iBuyers are not as vulnerable as traditional house flippers

The significance of Zillow’s acquisition of Mortgage Lenders of America

The tipping point when iBuyers become the default for consumers

The significance of iBuyers moving into high-dollar markets

The value in agents learning to pitch investor offers to sellers



Cloud Agent Suite

The Red Dot



Rob’s iBuyer Blog Post

Denee Evans on Listing Bits

Zillow’s Q2 Webcast

Cloud Investor Connect

Inman News: Agents can show sellers iBuyer offers with new Cloud CMA feature

Brad Inman: In real estate’s tech platform race, I’m betting on an underdog


Connect with Rob and Greg:


Rob’s Website

Greg’s Website


Jun 13, 2018


1-2 cha-cha-cha. 3-4 cha-cha-cha. DOJ. NAR. FTC. MLS.

There was a dance of sorts held in DC on Tuesday, June 5, when the Department of Justice and the Federal Trade Commission hosted a ‘workshop’ to discuss competition in residential real estate. But while NAR and industry players prepared for the fox trot, bringing their best arguments for maintaining the status quo around data access, the DOJ put on a little salsa music and shifted the discussion to commission transparency and coupling.


Rob and Greg are reversing roles this week, as Greg spins conspiracy theories regarding the government’s intentions and the potential consequences of its intervention in the real estate industry. They speak to organized real estate’s nothing-to-see-here approach to the discussion and review the range of views shared in the Developments in Real Estate Fee and Service Models panel. 


Greg explains why decoupling would effectively end the MLS, and Rob covers the paper prepared by the National Bureau of Economic Research suggesting conflicts of interest due to coupling. They address who would benefit if buy-side commissions went away, how such changes would impact portals like Zillow, and the surprising number of industry players who support decoupling. Listen in to understand why Rob and Greg are calling for NAR or CMLS to move on this and start leading the dance to develop solutions around commission transparency.


What’s Discussed: 


Organized real estate’s nothing-to-see-here stance at the DOJ/FTC workshop

The Developments in Real Estate Fee and Service Models panel

  • Reps from Realogy, Purplebricks, Glass House & TRELORA

Greg’s take that the industry was caught off guard

  • Prepared for data access and transparency
  • Discussion of commissions, decoupling

How decoupling cooperation and compensation would end the MLS

The NBER paperon realtor commissions and conflicts of interest

The theory that real estate commissions are high due to coupling

Rob’s concern that the DOJ has already made up its mind

Why the industry needs to move on commission transparency

Why real estate is the only industry in which the seller pays the buyer’s rep

How the potential changes might impact portals like Zillow

Who would benefit if buy-side commissions went away

The leadership opportunity for NAR, CMLS to address DOJ/FTC concerns

The surprising number of people in support of commission decoupling

Public response to the previous NAR budget transparency discussion



DOJ Residential Real Estate Workshop

Rob’s Blog on the DOJ/FTC Workshop

Brian Boero’s Buzz Saw Blog Post

‘Conflicts of Interest and the Realtor Commission Puzzle’


Our Sponsors

The Red Dot

Cloud Agent Suite


Connect with Rob and Greg:

Rob’s Website

Greg’s Website


Apr 28, 2018

If Rob and Greg are cute when they fight, then our co-hosts are particularly adorable on this edition of Industry Relations as they take on the current controversy over the new NAR logo: Is #Logogate indicative of an alarming disconnect between NAR leadership and its members? Or did NAR leadership take the appropriate steps to engage constituents in the decision-making process—and it simply didn’t work out?


Today, Rob and Greg begin their discussion with a review of the Information Technology & Innovation Foundation forum in DC on using technology to make real estate more competitive, describing the lack of understanding demonstrated by the moderator and the defensiveness of the industry players on the panel. They go on to address #Logogate, and Rob shares his take that the controversy demonstrates a flaw of governance, while Greg argues that a logo is subjective—and leadership may havesolicited member input during the process.


Rob offers insight on the ‘culture of confidentiality’ he has observed among association leaders, while Greg contends that the current leadership is more transparent and proactive than ever. They wrap up with dialogue on how Zillow may be raising the bar in real estate by entering the iBuyer space, choosing the best of its Premier Agents to represent the company in selling its inventory. Fasten your seatbelt and listen in as Rob and Greg clash on ITIF, #Logogate, and the best agents in real estate!


What’s Discussed: 


The recent ITIF forum on using tech to make real estate more competitive

The defensive posture of real estate representatives on the ITIF panel

David Kelley’s focus on broker reaction to competition as opposed to data

Rob’s call for a more collaborative approach vs. playing ‘hide the ball’

The current controversy over the new NAR logo

The disconnect between NAR leadership and its members

Rob’s take that #Logogate is indicative of a larger communication issue

Greg’s view that member engagement is the bigger problem

NAR’s proposed dues increase and assumption of budget approval

Rob’s view on the culture of confidentiality at NAR

How Zillow may ‘raise the bar’ for real estate agents

Greg’s argument that the best real estate agents aren’t on Zillow




Information Technology & Innovation Foundation

‘Blocked: Why Some Companies Restrict Data Access to Reduce Competition and How Open APIs Can Help’ by Daniel Castro and Michael Steinberg

Rob’s #Logogate Blog

Rob’s Zillow Blog


Connect with Rob and Greg:


Rob’s Website

Greg’s Website


Our Sponsor:


Cloud Agent Suite

Apr 28, 2018

Is Zillow getting into the house flipping business to make a profit buying and selling real estate? Of the users who submit an Instant Offer request, one-third sell their home within 90 days—and 10% of that third take an investor’s offer. Zillow’s main play here may just be seller lead generation.

Today, Rob and Greg talk T3, iBuyers and Zillow. Greg shares his takeaways from the T3 conference, including praise for Stefan’s keynote address and an eye-roll over the ‘no corporate sponsors’ sentiment. Our hosts discuss the recent bombshells around Dale’s departure from RPR and Zillow’s expansion of Instant Offers. Rob walks us through the details of Zillow’s announcement, explaining how sellers will now get an offer from Zillow itself when they use the Instant Offers platform. Rob and Greg share surprise at the lack of backlash around the announcement, examining the benefits for an agent representing Zillow as well as the drop in stock price in light of the news.

Greg offers insight on potential abuses of the iBuyer model, considering how predatory lenders might target seniors, the uneducated, or the poor, and they cover the impact of Zillow’s shift on other players in the iBuyer space. Listen in as Rob and Greg address the windfall Zillow is likely to earn in the form of seller leads and learn how the company could solve the affordable housing crisis—and gain invaluable PR in the process!


What’s Discussed: 


Greg’s takeaways from T3

The rumors around RPR and Zillow

Zillow’s announcement of the expansion of Instant Offers

The surprising response to Zillow’s plans to flip houses

Greg’s concerns about the iBuyer model

The recent drop in Zillow’s stock price

Why flipping is not a change in Zillow’s business model

The prospect of Zillow making a fortune on seller leads

Greg’s casino analogy for Zillow’s home-flipping venture

Rob’s take on how Zillow could solve affordable housing

Zillow’s impact on other players in the iBuyer space




Rob’s Zillow Blog Post

Ben Thompson’s Zillow Post

‘Opendoor Founders Subtweet Zillow’s New Home Buying Service’ in Inman


Connect with Rob and Greg:


Rob’s Website

Greg’s Website

Apr 18, 2018

Would the woes of the real estate industry be resolved if agents were employees rather than independent contractors? At Inman Disconnect, Rob posited that shifting from the 1099 to a W-2 model would give brokers more control and allow them to address several of the fundamental issues in the space, raising the standards of professionalism by eliminating incompetent or toxic agents—without risking their livelihood.


Today, Rob, Greg and Sunny debate Rob’s proposal, discussing the challenges brokers face in mandating trainings and mentoring for new agents who are independent contractors. Greg argues that leadership is at issue rather than employment status, contending that employees and independent contractors alike are only motivated by leaders who inspire buy-in. Rob, Greg and Sunny address the broker’s responsibilities around professionalism in the industry and weigh in on whether or not brokers can afford to fire top producers who are toxic to the business.


Rob breaks down the revenue structure in a brokerage, explaining how the shift to a W-2 model would give brokers more autonomy and abate the head-count-driven model that fuels a lack of professionalism. Listen in as Rob and Greg come to an unprecedented agreement on the role of leadership in raising industry standards and learn how the law firm model—with its division of employee-associates and partners—might be adapted for real estate.


What’s Discussed: 


Rob’s proposal that the 1099 is the cause of many industry woes

The history behind the shift to agents as independent contractors

Sonny’s take on the broker’s challenge in mandating trainings

Greg’s argument that the issue is leadership vs. control

The broker’s responsibility around agent professionalism

How great leaders attract great talent

Why it’s difficult for agents to move brokerages

Why brokers are hesitant to fire toxic agents

The breakdown of revenue in a brokerage

  • Don’t make money on top producers
  • Earn on 60/40 agents (five deals/year)

How the W-2 structure would give brokers more control

What triggers the head-count-driven model

  • Companies compensate for recruiting numbers
  • No cost to keep agent who does two deals/year
  • Brokers make LESS from superstar top producers

How the law firm model might be adapted for real estate



Inman Disconnect


Connect with Rob and Greg: 

Rob’s Website

Greg’s Website


Our Sponsor: 

 Cloud Agent Suite

Apr 4, 2018

Observe. Orient. Decide. Act.


The OODA loop is a tool for decision-making developed by military strategist John Boyd. At the Inman Disconnect Conference in Palm Springs, organizers focused on the Orient piece of the process, collaborating with attendees to design a set of principles to govern the industry moving forward. The question becomes, how might those principles influence decision-making in real estate? And will such a manifesto inspire industry players to look inward and take the necessary action?


Today, Rob and Greg debrief the Inman Disconnect Conference, applauding Brad Inman’s investment in engaging the industry. They discuss the history behind the Ahwahnee Principles, a new approach to urban planning developed by mavericks in the space in the 1970’s, and how Brad is working to emulate the design of a similar manifesto for real estate. Rob offers insight around the impact of developing a set of principles and how that might translate to action and policy change moving forward, and Greg explains how big gains can be made by people in a community changing small habits over time. Rob and Greg touch on some of the principles addressed at the conference, including low-income housing and big data. Listen in as they share their top takeaways from Inman Disconnect and how the principles can serve as a device to communicate about the way we do business.


What’s Discussed: 


The intent behind the Inman Disconnect Conference

Brad Inman’s investment in engaging the industry

The history behind the Ahwahnee Principles

  • New approach to urban planning
  • Grew into manifesto (1970’s)

Brad’s aim to develop a set of principles for real estate

The real estate establishment vs. industry ‘rebels’

The controversial issues discussed at Inman Disconnect

  • Low-income housing
  • Free, open data

Rob’s insight around the impact of principles

  • Govern actions, have consequences
  • Influence policy changes

Greg’s take on the impact of small changes

Greg’s view on big data and privacy

How the principles might translate to action

  • ‘They’ vs. ‘I’
  • Device to start conversation



Inman Disconnect

The Parker Principles: A Real Estate Manifesto

Nudge: Improving Decisions About Health, Wealth, and Happinessby Richard H. Thaler and Cass R. Sunstein


Connect with Rob and Greg:

Rob’s Website

Greg’s Website


Our Sponsor:

Cloud Agent Suite

Mar 12, 2018

Data is the new oil—and the one with the most insight wins.


As technology becomes more and more important to the industry, many brokerages are justifiably concerned that real estate will go the way of travel and eCommerce, eventually doing away with the agent altogether. Gary Keller is uneasy about the current shift from tech-enabled agent to agent-enabled technology, and that is where he is drawing a line in the sand. But his controversial ‘KW First’ solution has a lot of us scratching our heads…


Rob and Greg are camped out in the lobby of the 2018 MLS Executive Workshop to talk about Gary Keller’s polarizing vision speech at the recent Keller Williams’ Family Reunion. They are joined by Sunny Lake, official wrangler of Rob Hahn and partner in charge of brokerage consulting with 7DS Associates. Tim Dain, President of MARIS, the regional MLS serving Greater St. Louis, wanders into the conversation as well.


Rob, Greg and Sunny walk us through the crux of Gary Keller’s speech, explaining his fear of the shift from tech-enabled agent to agent-enabled technology. Rob explains his take that Garry correctly identified the problem but is misguided in his solution to paint real estate vendors and MLSs as ‘unsafe’ and move to control and protect their own data. They discuss the contrasting ‘better together’ approach being taken by Re/Max and Realogy, addressing why KW would be better served to embrace other players in the fight against agent-enable technology, and Tim explains why the MLS cannot legally ‘sell out’ brokerage data to platforms like Zillow without their permission. Listen in for debate around how much of Gary’s speech may have been theatre meant to ‘rally the troops’ and how his message might impact the upcoming DOJ/FTC talks on real estate data.


What’s Discussed: 


Gary Keller’s polarizing vision speech

  • Dangerous shift from tech-enabled agent to agent-enabled tech
  • Data not safe with vendors, MLS
  • KW will collect, protect own data moving forward

The pressure on brokerages as profit margins continue to shrink

Rob’s take that Gary identified the problem but misidentified the cause

How much of Gary’s speech was theatre to ‘rally the troops’

Why KW won’t be able to do predictive analytics

Agent hesitation to share data with the brokerage

  • 6-8% average agent adoption with Contactually

Why KW’s ‘go it alone’ approach is misguided

Re/Max’s acquisition of booj

Tim’s insight around the legal restrictions on ‘selling out’ data

  • Broker decision, not MLS

The ‘open platform’ approach of Realogy, Re/Max

The fantastic culture at Keller Williams

How Gary’s speech might impact the upcoming DOJ/FTC talks




“Did KW Just Say FU to Vendors?” on Vendor Alley

“In Which Keller Williams Completely Confuses Me” on The Notorious ROB

“The Keller Williams Vision Speech: Followup and Further Thoughts” on The Notorious ROB

“Keller Williams Sheds ‘Traditional Broker’ Shell for New Data-Driven Model” in Inman


Connect with Rob and Greg:


Rob’s Website

Greg’s Website

Mar 9, 2018

After seven months in office as CEO of the National Association of REALTORS, Bob Goldberg has made some bold moves with regard to AMP and RESO-compliance. He’s also scored big on Capitol Hill, lobbying last-minute changes to the tax reform bill. And he’s cut the NAR budget by 20% and made some significant staffing changes. But should we be celebrating Bob as a change agent just yet?


Rob and Greg come to you live from the 2018 MLS Executive Workshop in Scottsdale to argue both sides. Yes, Bob has done more in seven months that we have seen from NAR leadership in quite some time, but there is a low bar for change in the association world. The scope of Bob’s success depends on your basis for comparison, and as you may have guessed, our hosts have very different takes on the issue.


Rob and Greg take on other hot topics in real estate as well, covering the major challenges in making Upstream work, the upcoming Department of Justice and Federal Trade Commission workshops around real estate data, and how a set of national standards would impact vendors. Listen in for Rob’s take on potential government mandates and Greg’s insight on the ‘holy grail’ of real estate tech—marrying data standards with permission to sell.


What’s Discussed: 


Bob Goldberg’s bold moves as NAR CEO

  • Decision to scuttle AMP
  • Enforce RESO standards
  • Staffing changes

The low bar for change in the association world

How NAR dodged a bullet with Trump’s tax reform

How the governance model affects the pace of change

How cutting the NAR budget by 20% may impact jobs

The standardization required for Upstream to work

The challenges around MLS vendors and unfunded mandates

The upcoming DOJ/FTC workshops re: real estate data

Rob’s take on making RESO standards law

Greg’s insight on how national standards would impact vendors

  • Easier for new vendors to enter space

Marrying standards in real estate data with permission to sell


Connect with Rob and Greg:


Rob’s Website

Greg’s Website


Our Sponsor:


Cloud Agent Suite

Dec 29, 2017

What’s in store for the real estate industry moving forward into 2018? 


Some might consider this a supplement to Rob's article on Inman News, 7 predictions 2018: Disco Fever.  But it was recorded before the article was published.  In this episode Rob and Greg try their hand at anticipating what’s ahead, offering predictions around the outlook for the MLS, Bob Goldberg and the NAR, the housing market, brokerages, technology and the culture of the industry. They begin with the ‘Blame the MLS’ debate caused by Bob’s response to the Inman Upstream article and Greg’s subsequent South Park blog post. Next, they offer an overview of leadership changes among major industry players and work through the big mystery surrounding RE/MAX’s failure to report Q3 earnings.


Rob and Greg speak to Facebook’s entry into real estate, discussing the differences between the social media powerhouse and Zillow as well as the potential for a syndication deal with Facebook in the coming year. They cover how MLS of Choice is likely to affect the industry, the continuing trend toward the tech-enabled brokerage model, and how NAR’s success in making changes to the tax plan might play out in the 2018 campaign season. Listen in for Rob and Greg’s insight on how the cultural phenomenon that is #MeToo might rock real estate and who will make the biggest splash in the technology space this year.


What’s Discussed: 


The tendency among industry players to ‘blame the MLS’

The mystery around RE/MAX’s failure to report Q3 earnings

Facebook’s entry into real estate

  • Match vs. search

The potential for a direct syndication deal with Facebook in 2018

Real estate as the ‘last frontier of disruption’

Greg’s insight around the rise of virtual MLSs

How MLS of Choice could trigger the first ‘hostile takeover’

The likelihood of non-contiguous consolidation activity among MLSs

Rob’s take on how HAR could leverage MLS of Choice

NAR’s big win on Capitol Hill regarding the tax plan

NAR’s increase in political spending in 2018

The trend of brokerages to adopt a tech-enabled model

  • Keller Williams culture of freedom
  • Agent adoption not a given

Mergers and acquisitions in the vendor space

The probability that #MeToo will rock real estate in 2018

Who is apt to make the biggest splash in real estate tech this year




Andrea’s Upstream Article in Inman

Bob’s Email Response

‘Blame the MLS’ on Vendor Alley

Rob’s 7 Predictions for 2018

Everybody Wins: The Story and Lessons Behind RE/MAX by Phil Harkins and Keith Hollihan

Mike’s Breakdown of Facebook vs. Zillow

Inman Article on Using Facebook for Lead Gen

Brad’s NAR Article in Inman


Connect with Rob and Greg:


Rob’s Website 

Greg’s Website 


Dec 14, 2017

Take a moment to reflect on the past year in real estate… What were the hot topics of 2017? The appointment of a new NAR CEO is probably on your list, along with Zillow jumping into the iBuyer game and Redfin going public. Maybe the Upstream pivot came to mind, or one of the many stories around venture capital and private equity investing in tech-enabled brokerages.

Rob and Greg are taking the time to look back at 2017 and discuss the top five issues that rocked residential real estate this year. They start with the appointment of Bob Goldberg as the new leader of NAR, evaluating his performance so far and how the proposed tax bill will test him in this role. Rob and Greg go on to cover 2017 as the year of the iBuyer, explaining how the model is yet to be profitable and the circumstances under which platforms like Opendoor and OfferPad might become more mainstream.

Rob offers his take on the dynamics between Redfin and Zillow, discussing why he considers the Redfin IPO to be the biggest thing in real estate this year. Greg raises the issue of SoftBank’s investment in Compass, speaking to the influx of capital pouring into the space and the many examples of consolidation in the industry. They walk through the impact of MLS of Choice and what might change as a result of the new policy as well as the question of what success looks like for RPR as Upstream appears to lose relevance. Listen in for Rob and Greg’s overview of the hottest stories in real estate this past year and their insight on what’s to come in 2018.

What’s Discussed: 

The appointment of Bob Goldberg as NAR CEO

How the tax reform bill will serve as a test for Bob

What made 2017 the year of the iBuyer

How market conditions and margins impact the popularity of iBuyers

Why Rob considers Redfin going public the biggest event of 2017

Redfin’s employee-agent model and culture of consumer focus

The influx of capital pouring into residential real estate

-  SoftBank’s $450M investment in Compass

-  Consolidation and tech-enabled brokerages

The significance of ‘MLS of Choice’

The proposal to shut down RPR

Upstream’s apparent loss of relevance



Brian Boero on 1000watt

“Why Does Compass Keep Winning?” in Inman


Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Sep 27, 2017

Hang around the hotel bar at CMLS2017 long enough (we’re looking at you, Greg), and you will overhear conspiracy theories about ‘MLS of Choice’ somehow leading to a national MLS. The MLS community has long feared that NAR is looking to get into the MLS business, and the rhetoric ‘of choice’ raises alarm bells in the industry. What is NAR’s intent in changing MLS Policy Statements 7.42 and 7.43? Could RPR eventually evolve into a national MLS? 


Today Rob and Greg dig into the ‘MLS of Choice’ debate with Sam DeBord and Jeff Young. Sam is a member of the MLS Technology and Emerging Issues Advisory Board that revised 7.42 and 7.43, and he will serve as the Vice-Chairman of MLS Policy for NAR next year. He also serves as the managing broker for Seattle Homes Group and VP of Strategic Growth for Coldwell Banker Danforth. Sam writes for a number of real estate news outlets, and he was named to SP200’s Top 20 Social Influencers and Inman’s Top 101 in Real Estate.


Jeff Young is the Chief of Operations for Realtors Property Resource (RPR), an NAR resource providing comprehensive data, powerful analytics and client-friendly reports for each of NAR’s constituencies. Jeff has been a REALTOR since 1996, serving in various NAR leadership positions including President of the Michigan Association of Realtors in 2008. 


On this episode of Industry Relations, Greg, Rob, Sam and Jeff walk through the details of ‘MLS of Choice,’ discussing how the policy change will offer greater flexibility for brokers and agents in the MLS marketplace. They explore the MLS community’s skepticism around NAR’s intent, and whether there is any merit to the theory that this new policy might eventually lead to RPR becoming a national MLS. Listen in to understand the arguments for and against ‘MLS of Choice’–tin foil hat optional.


What’s Discussed: 


The broker pain points that led to changes in MLS Policy Statements 7.42 and 7.43

The role of the MLS Technology and Emerging Issues Advisory Board

The current jurisdictional rules around MLS dues

How ‘MLS of Choice’ provides greater flexibility for brokers/agents in MLS marketplaces

Why the previous policy was endorsed

The arguments for and against ‘MLS of Choice’

Sam’s response to industry fear of NAR establishing a national MLS 

The rumors that RPR could become the national MLS

Jeff’s rebuttal concerning the rumors around RPR

  • -  RPR contracts with MLSs prevent national MLS
  • -  RPR depends on relationships with 661 of 694 current MLSs

The confusion around ‘MLS of Choice’ as a naming convention

The concept of which MLS not if MLS

How the policy change will adversely affect MLSs that don’t provide value

CMLS’s response to the ‘MLS of Choice’ policy change




Sam at Coldwell Banker Danforth

Realtors Property Resource

‘MLS of Choice’ Article in Inman News


Connect with Rob and Greg:


Rob’s Website 

Greg’s Website

Jul 27, 2017

We can all agree that raising the level of professionalism in the real estate industry is a good thing – absolutely necessary, even. But how do we get there? And who’s responsible for elevating the REALTOR brand? With Bob Goldberg assuming leadership of NAR on August 1, there is much discussion around what he can do to be an agent of change in the industry.


The gloves come off today as Rob and Greg debate the validity of the NAR CEO selection process and the best way to go about ridding the industry of incompetent, unethical agents. They discuss the strengths Bob brings to the table, how his leadership may facilitate cooperation among key players, and the likelihood of substantial policy change with Bob at the helm.


Listen in as Greg and Rob get fired up arguing who’s responsible for making the REALTOR brand meaningful. It is up to NAR to raise standards and differentiate between REALTORS and licensees? Or do brokers need to be held to a higher ideal when it comes to recruiting, hiring and training agents? Whether you’re Team Rob or Team Greg on this one, Bob has his work cut out for him as he takes over NAR this month.


What’s Discussed: 


Greg’s experience working with Bob through eNeighborhoods

NAR’s decision to choose someone from inside the organization

Greg’s sense of Bob as a leader

Rob’s take that hiring Bob may have been a ‘done deal’

Greg’s argument that employing a world-renowned recruiting company is ‘thorough’ as opposed to ‘clueless’

Why Rob contends that NAR should have named Bob as successor two years ago

How the NAR membership might have reacted to naming Bob as successor without selection process

How the interview process affords the opportunity for upfront conversation

Greg’s belief in the validity of the selection process

Why a succession plan is more feasible in the corporate world vs. a member-driven organization

Rob’s frustration with the lack of transparency demonstrated by NAR leadership

Greg’s assessment of how things will change with Bob at the helm of NAR

  • Shift in tone
  • Capacity to facilitate cooperation

Rob’s assertion that conflict in the industry is about policy rather than tone

Rob’s skepticism re: the probability of change in NAR policy

The relationship between personnel and policy

Greg’s assertion that bureaucracy comes from the association side rather than staff

The challenges Bob faces moving forward

  • Elevating REALTOR brand
  • Incompetent, unethical agents

Greg’s position that brokers are complicit in hiring unqualified agents

Rob’s counter that agents are not employees

  • Only Redfin hires employee agents
  • Agent pays broker, not vice versa
  • Recruiting agents = sales (not hiring)

Why Rob finds it remarkable that any brokers institute standards

How NAR’s code of ethics runs counter to their acceptance of anyone with a license

Rob’s proposal regarding policy changes that would make the REALTOR brand meaningful

-MLS access no longer tied to membership

-Association staff allowed to take part in ethics hearings

-Remove 1099 exemption for real estate agents


Our Sponsors:




Rob’s ‘Bob Goldberg Era’ Blog

Rob’s Response to Bill Brown’s Comment



Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Jul 27, 2017

It’s the quiet ones you have to watch out for…

Redfin has been quietly dominating since its inception in 2004, and no one in the real estate industry seems all that concerned. We dismiss Redfin as a discount brokerage and debate what to call it – Tech company? Brokerage? Something else entirely? Whatever label you put on it, Redfin is disrupting the way real estate works. And with its S-1 filing, we can finally see just how well the company has been doing. With a sales volume of $16.2B and a 31% gross profit margin, Rob is justified in saying that Redfin has the potential to ‘eat the industry.’  

Today Greg and Rob get into the impending Redfin IPO and the potential consequences of its success on traditional real estate. They cover Redfin’s phenomenal company culture and the advantages associated with having employee agents rather than independent contractors – and explain how its software has the ability to capitalize on repeat/referral business in a way that traditional brokerages do not.


Listen to understand why Rob believes that the industry should be more afraid of Redfin than Zillow, and hear Greg’s take on the relative importance of agent relationships versus company culture in shaping the consumer experience. Might there come a day when traditional brokerages would have to partner with (GASP) Zillow to compete with Redfin? As the company goes public, let’s talk about why Rob and Greg think industry leaders should start losing sleep. 


What’s Discussed: 


The importance of culture at Redfin

Redfin’s recent S-1 filing

-Shares in $12-14 range

-Company valued at $1B

The debate around Redfin’s identity

-Tech company

-Real estate brokerage 

-Agent team hybrid

Why there is no backlash against Redfin’s IPO

Rob’s take on why the industry should be more afraid of Redfin than Zillow

How traditional brokerages throw shade at Redfin as ‘discount brokerage’

Rob’s theory that Redfin is going to ‘eat the industry’  

Standout stats from the Redfin S-1

- $16.2B in sales volume, #5 in RealTrends 500

- 31% gross profit margin

How Redfin’s software capitalizes on repeat/referral business

Redfin’s focus on data

- Measures customer satisfaction via NPS

How the Redfin culture affects the consumer experience

The myth that only independent contractors can provide high-level service

Greg’s take on Redfin’s limited ‘boots on the ground’

The advantages of employee buy-in to Redfin company culture

Who might be considered Redfin’s competition

The what-if scenario around Redfin establishing a ‘sneak peek’ listing agreement

How Redfin generates traffic to its site


- Targeted email

When the heads of large real estate companies should start losing sleep over Redfin

- Redfin offers lower commissions, agents paid based on satisfaction ratings

- Customer demand could force traditional brokerages to enact similar policies to remain competitive

How a company with a multi-brand strategy could incorporate Redfin into its business model

How traditional brokerages might need to partner with Zillow to remain competitive

How reducing costs through automation would allow brokerages to charge less for commission 

The way capital acts as an accelerator in the tech world

How having employee agents allows Redfin to fully adopt its technology systems





Redfin IPO: Tech Company, Real Estate Brokerage, or Something New?

Rob’s Redfin IPO Blog – Part 1

Sam Debord’s Guest Blog


Connect with Rob and Greg:


Rob’s Website 

Greg’s Website 


Jun 6, 2017

If Zillow thought that the industry would thank them for reworking the Open Door model to involve agents in the process of Instant Offers, they underestimated what Rob likes to call Zillow Fever, the intense dislike so many in real estate have toward the company.

Today Rob and Greg are engaged in a rousing conversation about the rollout of the Instant Offers test program and subsequent uproar. They work through the source of the industry’s angst toward Zillow and whether or not it is warranted in this particular case.

Listen in as Rob and Greg discuss the arguments against Instant Offers, how the feature might lend itself to predatory behavior by investors, and how Zillow might have changed their messaging to avoid the blowback. 

What’s Discussed: 

The firestorm created by Zillow’s Instant Offers test program

Greg’s take on how a different naming convention would have tempered agent reaction

How the Instant Offers feature works

  • Response to consumers looking for easier ways to sell
  • Hand-picked 15 private investors
  • Seller can accept investor offer and sell directly, accept offer and use agent to complete transaction, or reject offer and move forward with agent to list on MLS

The weaknesses of the argument that Zillow is duping consumers

The hypocrisy/lack of awareness of agents criticizing Instant Offers

How agents can use Instant Offer as a tool to generate seller leads

The importance of establishing a sphere of communication

The vast number of tools available to help agents stay in touch with past clients

Instant Offers as a potential avenue for predatory investor behavior

  • Bad actors might target the poor, uneducated
  • May require government to step in with regulations

Rob’s problem with the premise that consumers cannot make best decision for themselves based on circumstances

The potential monster success of the Instant Offers feature

The flaws in the argument that Zillow is trying to come between the agent and the homeowner

The way Zillow priorities the consumer over the agent

Whether Zillow has given up on trying to make people happy or if they were caught off guard by the negative reaction to Instant Offers

How other big web operators might respond to this innovation



Greg Schwartz ‘We Come in Peace’


Connect with Rob and Greg:

Rob’s Website

Greg’s Website


Our sponsor:

Centralized Showing Service


May 26, 2017


Brought to you by our very first sponsor, Centralized Showing Services!

Just when you thought the Upstream shift might foster a new spirit of collaboration in the real estate industry, the guns were drawn again with NAR CEO Dale Stinton’s combative rhetoric, as NAR approved an additional $9 million in funding for the scaled back version of Upstream at the Realtors Legislative Meetings in D.C.

Today Rob and Greg talk about the fallout from the Upstream announcement and subsequent doubling down by Stinton at the board meeting that followed. As always, our illustrious hosts each have a unique take on the motives of NAR and how Upstream’s CEO might approach his role moving forward.

Listen in as they discuss the ambiguity around the project now that Upstream will allow brokers to enter their listings into their MLSs and how the change in tactics will affect particular industry players. Click to learn how the antagonistic framing of the big announcement further divided the vendors and MLSs from the brokerages, when it might have been an opportunity to mend fences.


What’s Discussed: 

The three-part Upstream bombshell (dropped at NAR’s Midyear)

  • The so-called pivot
  • Blaming the vendors
  • ‘Live demo’ controversy

Rob’s theory re: the motivation for Upstream

  • Planned syndication from the start
  • Working to regain control of lead gen

NAR and Upstream’s missed opportunity to generate a spirit of collaboration

The purchase of ListHub as an alternative to Upstream

How eliminating a single point of entry makes Upstream a simple listing syndication dashboard

The industry skepticism around Upstream’s transparency and NAR’s motives

Why Upstream is a top priority for brokerages

How Upstream’s messaging has evolved over time

  • Syndication
  • Multiple inputs
  • Blending data
  • Cyber terrorism

Why Zillow is feared by brokerages, MLSs and associations

Zillow’s capability to provide a data management solution

The inflammatory language used by the NAR CEO Dale Stinton (e.g.: vendors and MLSs as ‘cartel’)

The ambiguity of Upstream moving forward

  • Still building listing module?
  • Just another option?

The Upstream pivot as a win for Zillow

Why Zillow may have purchased Bridge Interactive

How Upstream drove MLSs into the arms of Zillow

The likelihood of a continued alliance between Zillow and MLSs to fight NAR

How Upstream CEO Alex Lange might approach his role moving forward

Post-pivot licensing issues for Upstream



Centralized Showing Service

‘NAR Bets on Upstream with Additional $9M in Funding’ by Andrea Brambila


Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Mar 16, 2017

Industry Relations EP007 

Greg Fischer Takes Us Back to the Future with NYC Brokers vs. Zillow


We’re feeling a little déjà vu at Industry Relations as controversy brews between Zillow and brokers in NYC. Everything old is new again with the launch of the premier agent feature on leading real estate marketplace StreetEasy. For the last ten years, agents across the country have dealt with syndication – and it seems New York real estate’s time has come.

Today’s guest, Greg Fischer, serves as principal broker at Fred Real Estate Group in Bend, Oregon, and author of the blog Next in Housing. His unique background also includes work in the tech industry with real estate software companies Move, Inc. in San Francisco and Doorsteps in New York City. This makes him uniquely qualified to discuss the bruhaha as NYC brokers decide whether to pay the Zillow tax or boycott it.

**Audio alert.  Robertson's audio track has an echo effect that we couldn't get rid of in post.  But Fischer and Rob audio (which handle the majority of the discussion) sounds great.***

What’s Discussed: 

How NYC brokers reacted to the premier agent feature on StreetEasy

How StreetEasy GM Susan Daimler justified the change

  • Home shoppers deserve the option to connect with agent who represents only them

The explicit language used by the StreetEasy product to suggest a buyer agent

Why NYC should seek the counsel of brokerages around the country who have dealt with syndication

How Manhattan real estate does business differently

  • Listing agents are used to owning all buyer leads

REBNY’s request for an investigation into the legality of advertising an exclusive listing

The potential to create an MLS in NYC

  • Change in compensation model
  • Dominance of top ten listing brokers
  • Legal ramifications of only sharing data feed with REBNY

The differences among IDX, VOW and StreetEasy’s premier agent

The danger of dual agency

Fischer’s take on leads generated via third-party websites

  • Inquiries rarely lead to sales

The evolution of Zillow’s playbook on generating revenue

Why brokerages need to get savvy on how ad tech works

The value of agents as local experts

Compass CEO Robert Reffkin’s concession to Zillow




Greg Fischer’s Premier Agent Blog Post

The Real Deal’s Premier Agent Article

The Real Deal’s Premier Agent Video

Vendor Alley Job Board


Connect with Greg Fischer:



Mar 7, 2017

This is an odd one.  Rob and Greg are back, and this time they are debating an unusual strategy real estate coaches and trainers might employ to establish credibility – using the techniques of the pickup artist community.

In researching the dating habits and family formation of millennials (for work – no, really!), Rob happened upon a company called Real Social Dynamics, the world’s largest dating coaching company. Among their promotional materials are YouTube videos called ‘infields’ in which their coaches demonstrate the company’s techniques for attracting women in real situations at parties and nightclubs.


This got Rob to thinking, “Why don’t we do that in real estate?” On this episode of the podcast, Rob and Greg explore the feasibility of real estate trainers generating similar footage to market their services.

What’s Discussed: 

How infield footage lends credibility to the trainer

The legality and ethics of filming interactions with clients

How Hear It Direct sought to give professionals an understanding of the consumer point of view

Why data (# of transactions) may not be enough to establish a coach’s authority

  • Numbers demonstrate personal credibility (sufficient for the consumer)
  • Infields would establish credibility for the tactics you are selling

The significance of training as a key value proposition for every association

The aspects of an agent’s work that could benefit from infields

  • Listing presentations
  • In-person lead generation
  • Buyer negotiations
  • Sphere of influence calls
  • Customer relationship management


Real Social Dynamics YouTube Channel

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website



Mar 2, 2017

Rob and Greg are back with yet another spirited debate. This time they explore whether fiduciary duty extends to listing on Zillow. With Zillow’s current dominance, Rob argues that to provide maximum exposure for your seller client, listing on the platform is a must.

Rob and Greg get into the perception of Zillow as a threat as well as the issue of buyer agency. Listen and decide whether the responsibility to act in the client’s best interest means that a realtor is obligated to list on Zillow.

What’s Discussed: 


The current dominance of Zillow

  • Quarterly record Revenue of $227.6 million increased 34% year-over-year
  • Full year 2016 record Revenue of $846.6 million, up 31% year-over-year

Rob’s argument that fiduciary duty requires listing on Zillow

  • Must provide seller client with maximum exposure
  • Only exception is when the client has other interests that take precedence (i.e.: privacy concerns)
  • Brief your client and have them sign off if you do choose not to use the platform

The potential for lawsuits if agents don’t use Zillow

How the internet has changed the value proposition of the MLS from an advertising standpoint

Why the perception of Zillow as a threat is flawed

  • Zillow is a vendor that relies on agents for its existence
  • Their continued success depends on the model staying the same

The core complaints against Zillow

  • Buyer agency
  • Zestimates
  • Access to information lessens realtor’s value



Inman Report on Zillow

Rob’s Zillow Blog Post


Connect with Rob and Greg:


Rob’s Website

Greg’s Website



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